Artificial Intelligence (AI) in Online Marketing (in English)

In this live online seminar, you will learn how to use relevant AI tools for online marketing. We will show you practical know-how to successfully integrate AI into your everyday work - from the use and creation of prompts to specific use cases.

The future of online marketing - success strategies in the digital age

In today's digital age, artificial intelligence (AI) has become an indispensable tool to help marketing teams develop more effective strategies and achieve their marketing goals. In addition to basic knowledge about AI and the most well-known models such as ChatGPT and Dall-E, in this online course you will learn how AI can be used efficiently in marketing processes. We will show you current AI models and trends and focus on prompt engineering, content creation and SEO optimization. You will also learn how predictive analytics can forecast customer behavior, how AI is used in advertising analysis and optimization, and how AI can be optimally integrated in the areas of campaign planning and customer communication. The topics data protection and copyright in the context of AI will complete the course.

Technical requirements:
To participate in the seminar, you should set up an Open.ai account or ChatGPT account.

Kursinhalte

Introduction: Artificial intelligence (AI) and online marketing

• Current state of the best-known AI models (e.g. ChatGPT and Dall-E)
• Importance of AI for today's marketing strategies
• The latest trends and developments in AI in marketing

Prompt engineering

• Optimization of user interaction through prompt engineering
• Creation of targeted prompts for different channels

Content creation and optimization with AI

• Content creation with AI
• SEO optimization with the help of AI tools
• AI-supported content performance analysis

Predictive analytics and behavioral forecasting

• Planning customer journeys and forecasting customer behavior
• Analytics models in the marketing strategy
• Forecasting marketing trends and successes

AI in advertising analysis and optimization

• Automatized ad placement with AI
• Performance tracking and A/B testing with AI

Campaign planning and customer communication

• Automation of email marketing campaigns
• Chatbots and customer communication

Data protection and copyright when using AI

• Aspects for clarifying authorship
• Essential principles of data protection

Besonderheiten für diesen Kurs

Requirements for live participation:

• Customary desktop computer or laptop (64-bit), headset, webcam
• Stable internet connection
• At least 2 GB of RAM
• Download and installation of alfaview (free of charge for you!)

Short preparation check:

1. Create profile or login and book desired course www.alfatraining.com
2. Download and install video conferencing software www.alfaview.com
3. Check technical equipment (computer, headset and webcam)
4. Log back in to your profile at www.alfatraining.com and test everything

The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!